JANE Magazine, July 2007, said . . .
"Using the free Internet at Hotel Congress, we find Pure Aesthetics, a super-chic skincare school founded by a woman who worked at Canyon Ranch for 10 years. Feeling gorgeous after our $35 pomegranate peels, we chat up Justin, a handsome 6-foot-something writer in a coffee shop who tells us, "Funny, this guy just came in here asking me about places to go nude sunbathing."
News 4 with Jane Poynter
Les Nouvelles Esthetiques & Spa Magazine
December, 2008 issue, article by Kaelen Johnson
Gone are the days of your basic European facial and Swedish massage. Your savvy clients want to try new treatments, from interesting herbal remedies found in their own backyard, to treatments influenced from abroad. Many spas today incorporate an eclectic array of services, both native to their specific region as well as more exotic indigenous treatments. Whichever route you choose, you are sure to impress your clients with such a distinctive menu. We will consider both applications for the purpose of implementing autochthonous (another name for indigenous) treatments to your service menus.
The word indigenous has two connotations. Firstly, it refers to a particular region or country. For example, many spas today have an Asian theme. Services one might find on the menu may include Thai massage, acupressure, shiatsu, reflexology, tuina, and acupuncture. It can also pertain to a native species or ingredient. My business, Pure Aesthetics, is located in Tucson, Arizona. Jojoba oil was chosen for the massage portion of our facials, not only because it is closest to our natural sebum, but also for the fact that it is native to the Sonoran Desert and it can be purchased locally.
Benefits of using Native Ingredients
One of the benefits of adding native ingredients to your menu is the “green” factor, in that you are utilizing local ingredients. These are inherently more sustainable as less fuel is needed to transport the product.
It also adds a local flavor which your clients will remember, whether they are out of town visitors or residents. This is your chance to create a signature treatment for which only your spa is known. Take advantage of marketing and retailing potential by sending your client home with home care products from their service. This will not only remind them of their wonderful service but will keep your trade name on your clients mind. Read more . . .